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Sugar Rush Beauty Tarte 2019

Tarte Is Launching a Sweet (and Superaffordable) Sister Brand

Sugar Rush Beauty Tarte 2019
Image Source: Sugar Rush Beauty

If you're a fan of vegan, cruelty-free, and affordable cosmetics and skin care — or maybe you just love all things Tarte Cosmetics — you've come to the right place. On Thursday night, it announced the launch of its new sister brand, Sugar Rush, at a celebration in Los Angeles.

Sugar Rush includes 17 products, and all cost $25 or less. Focusing on a younger crowd — ages 18-24 — Sugar Rush includes cosmetics, skin care, and fragrance. Standout products include a skincare brush, a blemish drying-lotion, and makeup brushes that look like cacti. Sugar Rush will be available exclusively at Ulta stores,, and on February 24th.

Keep reading to see a few of the products we got to test last night, and stay tuned to see everything the new brand has to offer.

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