Taylor Swift Shakes It Up With a Blindingly Bleached Bob

After appearing on the cover of Vogue with incredibly chic platinum blond hair, it looks like Taylor Swift liked the bold look so much she decided to make it permanent.

In an Instagram post, Taylor shared the electric hue with the caption "BLEACHELLA" in anticipation of Coachella, which kicks off this weekend. Her new hair color — which reminds us of Jennifer Lawrence's new icy tone — also seems even whiter and brighter than it was for the Vogue shoot!

This might be Taylor's most dramatic hair transformation since she went shorter, and we are all about it.