Skip Nav
Margot Robbie
You Won't Believe What Went Into Margot Robbie's Wild Transformation Into Queen Elizabeth
Makeup
Take Note — These Are the Best Beauty Products of 2018, According to Our Editors
Nails
Get Holographic Nails in No Time With This Step-by-Step Guide
Gifts For Women
A Comprehensive Guide to the Best Skincare Gifts You Can Give This Year
Beauty Trends
The Hands-Down Best Skincare Products Editors Want You to Give Yourself This Month

Wet n Wild Photofocus Eye Shadow Primer Swatches and Review

This $5 Reddit-Approved Primer Just Might Make Your Eye Shadow Last Forever

How do we love eye shadow primer? Let us count the ways. It makes your makeup last forever, keeps your oily eyelids at bay, and turns the intensity of your shadow's pigmentation up a kilowatt or two. Perhaps the most famous shadow primer on the market right now is the beloved Urban Decay Potion ($13), which pretty much put the product on the map when it was first released. However according to Reddit, you can get just as enviable results with a drugstore product that only costs $5.

Reddit user HoneyBun01 took to the site to share the results of their testing Wet n Wild Photo Focus Eye Shadow Primer ($5). The thread was titled, "This is the best drugstore eye shadow primer I've found," and after seeing the results, we have to agree with that sentiment.

In the photo above, you can see how the Redditor swatched Urban Decay's Darkside shadow from its Naked3 Palette ($54). HoneyBun01 first swatched Darkside without any primer, and juxtaposed that line against the one where they layered it over the Wet n Wild primer. The difference is a little mind-blowing; the pigmentation from the primer is so on point, you'd think you were looking at two different shadows.

ADVERTISEMENT

Turns out, HoneyBun01 isn't the only makeup enthusiast who has come to a positive conclusion regarding Photo Focus. "I second this!" another Redditor commented. "[This] works amazingly on me, even though my lids are super, super oily."

So if you've been looking for a way to amp up your eye shadow game, the secret might be hiding in the drugstore beauty aisle. For $5 a pop, it can't hurt to try.

From Our Partners
Kylie Jenner's Short Hair December 2018
Sally Beauty Sale December 2018
Cardi B Rainbow Hair December 2018
ColourPop Super Shock Shadow Vault Review
Dolly Parton Straight Hair 2018
Pur Cosmetics Grinch Holiday Collection 2018
Miley Cyrus "Nothing Breaks Like a Heart" Beauty Look
Zara Lipsticks
Ariana Grande's "Thank U, Next" Beauty Looks
Becky G ColourPop Collection
Woman Claps Back at Hair Shaming on Reddit
Venom Halloween Makeup
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds