Skip Nav
Celebrity Hair
Celebrity Stylists Say These Are the Top 10 Haircuts For 2018
MAC Cosmetics
I Was a MAC Pro For 11 Years, and This Is What It's Really Like to Work There
Beauty Tips
14 Surprising Reasons You Could Be Losing Your Hair

Wet n Wild Photofocus Eye Shadow Primer Swatches and Review

This $5 Reddit-Approved Primer Just Might Make Your Eye Shadow Last Forever

How do we love eye shadow primer? Let us count the ways. It makes your makeup last forever, keeps your oily eyelids at bay, and turns the intensity of your shadow's pigmentation up a kilowatt or two. Perhaps the most famous shadow primer on the market right now is the beloved Urban Decay Potion ($13), which pretty much put the product on the map when it was first released. However according to Reddit, you can get just as enviable results with a drugstore product that only costs $5.

Reddit user HoneyBun01 took to the site to share the results of their testing Wet n Wild Photo Focus Eye Shadow Primer ($5). The thread was titled, "This is the best drugstore eye shadow primer I've found," and after seeing the results, we have to agree with that sentiment.

In the photo above, you can see how the Redditor swatched Urban Decay's Darkside shadow from its Naked3 Palette ($54). HoneyBun01 first swatched Darkside without any primer, and juxtaposed that line against the one where they layered it over the Wet n Wild primer. The difference is a little mind-blowing; the pigmentation from the primer is so on point, you'd think you were looking at two different shadows.

Turns out, HoneyBun01 isn't the only makeup enthusiast who has come to a positive conclusion regarding Photo Focus. "I second this!" another Redditor commented. "[This] works amazingly on me, even though my lids are super, super oily."

So if you've been looking for a way to amp up your eye shadow game, the secret might be hiding in the drugstore beauty aisle. For $5 a pop, it can't hurt to try.

From Our Partners
Charlotte Tilbury Matte Revolution Lipstick Sunset Lover
Lipslut Is Fighting Trump's Zero-Tolerance Border Policy
Pride Tattoos
Skincare Ingredients to Keep Out of the Sun
Huda Boss Show Review
The Best Perfumes That Hide B.O.
Best Beauty Products June 2018
Wet n Wild Launches Lash Renegade Mascara Charity Donation
What Mascara Does Meghan Markle Wear?
What It's Like to Get a Penis Facial
Wet n Wild Flights of Fancy Collection
Wet n Wild Goth-O-Graphic Collection
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds