Skip Nav
Nails
19 Chic Autumn Nail Colors You'll Want to Buy ASAP
Beauty Tips
The #1 Way to Get Over Your Ex Is Not What You Think
Blake Lively
The Clever Detail You Probably Missed on Blake Lively's Latest Nail Art Look
Beauty Interview
9 Acne Influencers on What Confidence Means to Them
patrick starrr
The Business of Being Patrick Starrr Is a Lot More Complex Than You Think

Whole Foods Au Naturale Cosmetics

Green Beauty-Lovers, Rejoice: Whole Foods Is Welcoming Au Naturale Cosmetics

Any natural beauty junkie knows that Whole Foods is as reliable for its skin- and bodycare goods as it is for its fresh produce. While the grocery chain also sells makeup, it's not necessarily known for having a wide selection of it — that's about to change.

Au Naturale Cosmetics, loved by green beauty devotees since its launch in 2011, is launching in Whole Foods, Allure reports. Previously, the brand sold its product on its own site and, as of summer 2017, online at Free People and Petit Vour. Now, it's going to reach more people than ever in stores — all the better for the brand's mission to start a "clean beauty revolution" with cruelty-free, ethically sourced, and vegan ingredients.

The Au Naturale lineup at Whole Foods will include 68 products, including su/Stain Lip Stains ($25), which come in shades like purple, brown, pink, and brick-red; Super Fine Powder Shadows ($15), which comes in a tube and has hues like navy, lavender, classic black, and olive; and Zero Gravity C2P Foundation ($38), which boasts an impressively inclusive range of shades.

ADVERTISEMENT

Consider this just one more step in making healthy-for-you beauty products not just niche, but the norm.

From Our Partners
Sensitive Skin Makeup For Halloween
Brie Larson No Makeup
Pennywise It 2017 Behind the Scenes
Hourglass Ambient Lighting Palette Swatches
Beauty Products From the Benefit Pottery Barn Collection
Mila Kunis No Makeup
Best Pat McGrath Makeup
Ariana Grande Cloud Perfume
ColourPop Disney Makeup Collection
Wet n Wild Fantasy Makers Halloween 2018
Charlotte Tilbury Products at Sephora
Lush Halloween 2018
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds