Why Is My Skin Dry?

As a makeup artist working in the cosmetics department of a store, I often meet women searching desperately for the perfect moisturizer that will solve all of their skin problems. They always mention a long list of creams they have tried and tell me how horribly dry they are. I am happy to introduce them to luxury creams that work, but I always ask a few questions first. Usually, the culprit for their dry skin is revealed to me in one of those answers. Here are the top seven hidden reasons your face might be feeling like the Sahara Desert — none of them are using the wrong moisturizer.