35 Beauty Launches Our Editors Can't Get Enough of This August

Make Up For Ever HD Skin Smooth & Blur Undetectable Under Eye Concealer ($29)

"Make Up For Ever's Smooth & Blur concealer is the latest addition to the brand's complexion line and is the perfect addition to your summer makeup bag. It feels just like a second skin, but its coverage is incredible without being drying. If you're on the hunt for a concealer for your no-makeup-makeup days, try this one." — Ariel Baker, assistant editor, beauty

Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara ($28)

"Benefit just launched its first mascara in years, and it was well worth the wait. The Fan Fest Fanning & Volumizing Mascara separates, lifts, volumizes, and curls your lashes with its curved brush and flex-wave fiber-packed formula. The brush has soft bristles that grab each individual lash, coating it in product, sans any clumps. I wore this before dancing the night away at Beyoncé's concert when it was close to 100 degrees, and it didn't smudge or flake." — Jessica Harrington, editor, beauty

Read our full Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara review here.

Dibs Every Body Brush ($28)

"It's a 'Renaissance' summer, and that means your body shimmer has to be on 10. For my concert look, I wanted to use a mix of powder glitters but didn't want it getting all over my hands (and clothes . . . and walls), so the Dibs Every Body Brush completely saved the day. The bristles are soft and disperse product evenly, and the handle is short and super comfortable in my hand. It's a concert must have for me at this point." — AB

Saint Jane Beauty x Favorite Daughter Luxury Lip Oil Duo ($50)

"I love testing out new lip products, and my favorite of the month is the Saint Jane x Favorite Daughter Luxury Lip Oil Duo. It comes with two shades: Calm, which is a sheer nude, and Chaos, which is a neutral cocoa. Calm is my favorite shade by far because it gives me a 'my lips but better' look. It is hydrating and feels super luxurious on my skin." — Renee Rodriguez, staff writer and social producer

Gucci Luminous Matte Beauty Blush ($49)

"Gucci Beauty added new shades to its Luminous Matte Beauty Blush, and if you have anywhere from a medium to deep dark skin tone, I need you to go and get the shade Soft Red immediately. It falls more on the coral side of the spectrum, and the way it adds just a hint of color to liven up this face is so beautiful. It's my favorite product from the brand's beauty line by far." — AB

Naturium Phyto-Glow Lip Balm ($10)

"I'm not typically much of a lip-gloss gal, but this one rides the line between lip gloss, lip tint, and lip balm like a boss. It is slightly thick to add a nice shine without being too high-gloss, adds just the slightest berry stain tint without going full lipstick, and feels nourishing and soothing like a balm. Nine times out of 10 you'll find it in my pocket any time I leave the house." — Aviel Kanter, director, branded content

Gxve Feelin' Cheeky Clean Amplifying Talc-Free Blush Duo ($28)

"As soon as I tested this Gxve blush for the first time, I immediately fell in love. It gives my skin the most perfect glowy flushed look, and I love the fact that you get two shades in one palette. I like wearing the shades separately or mixing them together, which is essentially a third tone. The formula is blendable, and it doesn't cling to dry patches, which is a must with my super-dry skin." — RR

Westman Atelier Beauty Butter Powder Bronzer ($75)

"Westman Atelier extended its Beauty Butter Matte Powder Bronzer with a new shade called Beau Soleil, and I am absolutely loving it. The bronzer is lightweight and blends like a dream, and it doesn't feel like a heavy powder on the face. Yes, this one's a bit on the pricey side, but it's definitely going to last you, so I think it's worth it." — AB

Hourglass Veil Hydrating Skin Tint Foundation ($49)

"I'll take a skin tint over foundation any day. Right now, I'm loving this new one from Hourglass. It's lightweight, sheer enough to see my freckles, and super hydrating. A little bit goes a long way and blends seamlessly, giving you a second-skin finish." — JH

Read our full Hourglass Veil Hydrating Skin Tint review.

MAC Squirt Plumping Gloss Stick ($24)

"The MAC Squirt Plumping Gloss Stick is completely worth the hype. I particularly love the shade Lower Cut, which is a gorgeous brown that gives the sexiest '90s lip. I haven't stopped wearing it." — AB

Chantecaille Wild Mustang Collection Matte Eyeshadow ($56)

"I'm in my horse-girl era, and Chantecaille is fueling the obsession with the new Wild Mustang Collection of lipsticks and eyeshadows. The packaging is seriously stunning with portraits of wild horses, the formulas are wearable and super pretty, and a portion of the purchase price benefits the American Wild Horse Campaign. I want them all, but for now I've got Palomino displayed on my bathroom vanity." — Dawn Davis, executive director, beauty

Lys Beauty Lash Confidence Curling & Lengthening Clean Mascara ($19)

"I've never had lash extensions, but the Lys Beauty Lash Confidence Curling & Lengthening Clean Mascara is the closest I've come to it. My lashes look long and wispy but not clumpy (this is the key), so I feel comfortable knowing that I can wear it by itself and still get my eyes to pop." — AB

Rhode Peptide Lip Treatment in Vanilla ($16)

"And now, for the lip treatment that needs no introduction. I got my hands on the newest flavor from Rhode, vanilla, and it takes (and smells) just like a birthday cake. I can't stop applying this gloss all day, every day. It makes my lips look so juicy and feel hydrated without being sticky. I have one in each of my bags so I never have to go without." — JH

Pat McGrath Labs Divine Blush: Legendary Glow Colour Balm ($29)

"Because I'm a self-proclaimed blush connoisseur, I had to try the Pat McGrath Labs Legendary Glow Colour Balm. The shade Divine Rose was my favorite, and if you have a deep skin tone and want a dewy flush of bronzy-pink color, you can't go wrong with this one." — AB

Kelley Baker Brows Laminade ($22)

"I have sparse brows, but I've found that laminating them gives them a fuller look. However, I don't like using a lot of harsh chemicals on my brows and skin, so I've been turning to products that give my brows the look of lamination without them. I love the KBB Laminade because it keeps my brows in place all day until I wash everything off with makeup remover. Plus, it doesn't leave my brows flaky and crunchy." — RR

Isamaya Beauty Industrial Colour Pigments ($115)

"The Isamaya Beauty Industrial Colour Pigments is my second product from the brand, and it's solidified the fact that I will stan this company for the rest of my days. I don't even particularly like eyeshadows because I'm not very good at it, but the way the colors in this palette have made me feel like an artist is undeniable. I used this by itself and my eyes looked like disco balls. I am obsessed, and you will be too." — AB

Dr. Dennis Gross Skincare DermInfusions Plump + Repair Lip Treatment ($45)

"When I first heard about a new lip product that was an alternative to cosmetic fillers, I knew I needed to give it a try. I've been using it for a little over a month now, and it's become my go-to product for smooth, hydrated lips. While I don't notice much plumping effect, it does leave my mouth feeling moisturized for hours, and it also improves the color of my lips drastically. I have discoloration from too many hours in the sun without SPF, and one swipe of this product helps to even everything out perfectly. Plus, the glossy finish is gorgeous enough to wear on its own, but I also love layering it on after going over my lips with a lip liner." — RR

Read our full Dr. Dennis Gross Skincare DermInfusions Plump + Repair Lip Treatment review.

Tower 28 SOS Daily Skin Barrier Redness Recovery Moisturizer ($24)

"You know I loooove a thick cream — honestly, the heavier the better. I'm all about going to bed feeling like I have a nice cushiony layer of barrier-repairing moisture from my forehead to my décolletage. This moisturizer fits the bill and is also super gentle — I recently developed mild rosacea, so I have to be careful about any harsh ingredients. Every time I use it I wake up looking plump and well-rested." — AK

Fount Society Brightening Vitamin C Oil ($78)

"I recently moved to Los Angeles, and I've been spending a lot more time in the sun. Despite the fact that I wear sunscreen religiously and I always wear a hat when I'm outside, I still find that my face is covered in freckles and dark spots after a few hours. I've been using the Fount Society Brightening Vitamin C Oil, and I've noticed that it has helped cut down on the number of spots I see after a day in the sun. Plus, it is super hydrating, helps calm redness, and leaves my skin looking glowy." — RR

Kate Somerville Mega-C 30% Vitamin C Brightening Mask ($72)

"I'm not going to lie, it's been a minute since an at-home treatment has actually made me go, 'Whew, OK!' My skin has become almost immune to any tingling sensations from AHAs or resurfacing, so it was kind of a treat to put this mask on and immediately feel a serious zing. It's not uncomfortable — but it certainly makes itself known. I've been using it once a week to help combat hyperpigmentation from being out in the sun, and I've definitely seen some brown starting to lift. Just be ready for a kick." — AK

Dr. Loretta Urban Antioxidant Sunscreen SPF 40 ($50)

"Wow, wow, wow — let me just say, this sunscreen is a dream. I'm personally very passionate about testing facial SPFs because they can be hard to get right, but this one from Dr. Loretta checks all of the boxes for me. It makes my skin look glowy but not shiny, has mineral UV blockers without a white cast, wears well under makeup — I could go on and on. I look forward to applying it every morning." — JH

Read our full Dr. Loretta Urban Antioxidant Sunscreen SPF 40 review.

Dr. Jart+ Vital Hydra Solution Water Cream Glow Moisturizer With Hyaluronic Acid ($36)

"I'm a huge fan of Dr. Jart's hydrating face masks, and this new moisturizer feels a lot like a few of the serums that accompany them. It's nice and lightweight, making it perfect for these sweaty 90-degree days in Los Angeles, and it sinks into my skin without pilling underneath a thicker SPF. Unlike a lot of gel-based creams, this one feels more like a traditional moisturizer to me, meaning it doesn't leave you with any stickiness and keeps hydrating throughout the day." — AK

Dezi Skin So Balm ($39)

"A cleansing balm is a necessary step in my nighttime routine because most face washes don't get rid of makeup completely. However, finding one that works and is easy to use has been somewhat of a challenge. The Dezi Skin So Balm is the perfect answer. The texture is dreamy, it removes all of my makeup, and the tube and snap-on top make it the easiest thing to use." — RR

Naturopathica Vitamin C & Neroli Dry Body Oil ($52)

"I used to think I didn't like body oils, when in reality I just didn't like the greasy, heavy formulas that I had been exposed to. Now that I've tried some of the newer options, like the new Naturopathica Vitamin C & Neroli Dry Body Oil, I know what to look for. This is a dry oil, meaning once it sinks in, you don't have that slick feeling left on the surface of your skin. Like all the brand's products, it has a heavenly scent and is loaded with soothing botanicals." — JH

Cosmedix Body Clean ($39)

"I've been spending a lot of time at the beach in the sun, which means I've been layering on the SPF. While it's saved me from quite a few sunburns, the downside is that I've been experiencing a lot of body acne. I started using the Cosmedix Body Clean body wash, and it cut down on the amount of body breakouts I've been experiencing almost immediately. It smells amazing, doesn't dry my skin out, and has easily become a staple product in my shower." — RR

Lendava Skin Body Care ($58)

"As much as I dread the act of applying body lotion after the shower, I've definitely noticed a huge difference in my skin after doing so consistently for the last year. So, yeah, I guess it's worth it. I switch lotions frequently, and recently I've been using this luxurious cream, which is packed with one percent retinol to moisturize and improve skin's texture and appearance." — JH

European Wax Center Coconut Shimmer Body Oil ($10)

"I pair powder highlighters with a body oil because I'm extra, and my product of choice was the European Wax Center Coconut Shimmer Body Oil. It has rose-gold particles that don't look chunky on my skin, and the oil itself has narcissus bulb extract, which slows the regrowth of hair when you wax or shave. Not only was my body shining, I felt like I was also being productive, which feels like a win." — AB

Ranavat Mighty Majesty Glossing Hair Masque ($65)

"I'm just putting it out there — all the Ranavat hair products are some of the best-smelling formulas out there. This new mask uses that same incredible jasmine scent, plus the brand's proprietary Veda4 Bond Complex to leave hair super shiny and soft. It didn't leave my hair feeling weighed down or waxy, but it did make it feel like I had just come from the salon." — AK

Tangle Teezer Ultimate Detangler Totally Pink Barbie Brush ($16)

"Tangle Teezer brushes are truly magical. They can rid hair of knots and snags with ease — aka without ripping out half of your hair in the process. After seeing the new 'Barbie' movie, I was so excited to get this limited-edition pink version. Now I can pretend that I'm a Barbie combing my hair in my Malibu dream house." — JH

Rôz Milk Hair Serum ($52)

"I was recently introduced to the Rôz hair-care brand, and I've been loving every single product I've tested. The brand recently launched its Milk Hair Serum, which is the most perfect three-in-one product ever. I use it on damp hair directly out of the shower, and it helps tame flyaways and frizz and leaves my hair looking silky smooth whether I blow-dry it or let it air-dry. Plus, it smells great." — RR

Bond No.9 New York New York Flowers Eau de Parfum ($460)

"Despite the name, I really like this fragrance because it doesn't actually smell like you stepped into someone's garden. Instead, it has a sweet airy quality thanks to notes like amber and Anjou pear. If you like floral notes but don't love floral perfumes, this one's for you." — AB

Dossier Golden Rum Amber Perfume ($29)

"It may still be summer, but this perfume has me craving crisp mornings and cozy nights. As part of the brand's Speakeasy collection, this Golden Rum Amber Perfume smells like a freshly shaken drink. It has top notes of almond, plum, and wood, with a mix of rum, clove, and cedarwood to balance it out. It's woody and warm with a touch of sweetness." — JH

J'Adoube Extrait de Parfum ($345)

"The Mind Games Discovery Set introduced me to the incredible J'Adoube Eau de Parfum. Please believe me when I say this is a true unisex scent, because I, my dad, and my uncle were all tussling over it (I clearly won in the end). Red pomegranate and rose are some of the scents that make up this fruity fragrance, and I truly have never smelled anything like it. If you love scents that aren't sickly sweet and lean a bit more masculine, this one's for you." — AB

Butter London QuickFix Moisturizing Cuticle Balm ($18)

"For the last few months, I've been trying to repair the damage my nails have gone through from doing gel too often. I've been nail cycling, which has helped, but I've been relying on a few key products to get me back to my baseline. This Butter London cuticle oil has honestly been a lifesaver. I keep it in my purse whenever I'm out and about, at my desk during the workday, and on my nightstand at night so I can reapply whenever I feel like I need it. It leaves my cuticles soft and hydrated and doesn't leave behind a funky residue." — RR

Dragon Hemp Sleep Tincture ($90)

"CBD sleep supplements generally work for me, but so many of them also contain melatonin, which sadly makes me feel foggy the next day. This one is melatonin-free but has a combination of CBD, CBN, and herbs like licorice root — it is calming and helps me fall asleep and stay asleep, and when I take it I feel great in the morning." — DD