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It's been less than a year since Becky G launched Treslucé Beauty, her color cosmetics brand inspired by her Latinx heritage. In that time, she has released quite a few additions to that debut collection and won a POPSUGAR Beauty Award for her eyeliner pencils, and now, she's expanding into Ulta Beauty. The entire process, she tells POPSUGAR, has been a dream come true.
"Before Treslucé was even a real thing, to be honest, creating my own beauty brand was one of my biggest goals," she says. That love for makeup started at a young age and has only intensified as she's gotten older. Now, with her own company, she gets to fuse that passion for beauty with her career in music.
Below, Becky talks about her brand's expansion into Ulta Beauty, the beauty rules she lives by, and a funny music-video memory that she's never shared before.
Why Ulta Beauty Was Such a Great Fit For Treslucé
Ulta Beauty is Becky's favorite beauty retailer and has been for a while. "I literally have an Ulta down the street from my house that I can walk to — that I go to with my mom and my sister all the time," she says. Growing up, she loved the beauty retailer for its diverse mix of brands, and when she launched Treslucé, she dreamed of one day seeing her line on the shelves.
"I just kept picturing [it] and closing my eyes," she says. "In my head, I'm just like, 'I see the end cap.'" It only took a few months to make that dream a reality. As of March 13, Treslucé will be in 350-plus stores nationwide and available online. "It's all finally happening."
How Becky G's Love For Beauty Started