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Foundation is personal. At the end of the day, it should feel like you; like a second layer of skin. Which means, it needs to work with your skin, not against it. And because settling for just any foundation won't do your complexion any favors, it's time to level-up your foundation and see the difference the proper formula can make.
Since your skin changes with the seasons, the first signs of chillier weather is the perfect opportunity to evaluate what you'll be needing from your makeup in the upcoming months. Whether you're craving moisture, looking for longevity, or need some acne-fighting power, the following e.l.f. Cosmetics foundations can help you achieve your best complexion yet.
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Concern: My skin is parched.
If you're looking for lighter, more breathable coverage, BB cream is your product. Part moisturizer, part foundation, e.l.f.'s variation ($6) is available in seven shades and blends super easily to give you an even complexion. It also offers UVA/UVB SPF 20 protection and is formulated with cucumber, aloe, jojoba, and vitamin E to keep your skin hydrated and soft all day long.
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Concern: My acne is back with vengeance.
Changing temperature can irritate skin like nothing else, which doesn't bode well for acne-prone complexions. If you find yourself breaking out more than usual this time of year, try a foundation that's formulated with acne-fighting ingredients. This one ($6) from e.l.f. is infused with salicylic acid, witch hazel, camphor, tea tree, and soothing aloe to help control blemishes. It also expertly covers existing acne and helps reduce redness.
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Concern: My foundation needs to last All. Day.
This bestselling e.l.f. foundation ($6) won't let you down even during your longest days. Available in 40 shades, its lightweight, oil-free formula naturally blends into skin for a flawless finish that stays put. Reviewers rave about how well it brightens skin and covers imperfections, and, like all e.l.f. products, it's vegan and cruelty-free.
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Concern: My skin needs a little extra TLC.
A foundation packed with skin-loving ingredients, this e.l.f. serum ($8) is a treat for your complexion. Its weightless, silky formula melts into skin and contains vitamins A, C, and E; grape seed oil; pomegranate oil; and goji berry to help brighten, restore, and nourish. It also offers broad spectrum UVA/UVB SPF 25 protection and helps give your skin a luminous, dewy finish.
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Concern: My foundation doesn't match my skin tone.
Tans come and go, and skin tones can be tricky to match, which is where this handy e.l.f. product ($4) comes in. While it's not a foundation on its own, it'll end up saving you from having to toss your beloved foundations once the seasons change. Simply add a drop to your formula and you'll get a customized foundation shade that matches your unique undertones. No more switching back and forth between summer and winter shades!
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