The 18 Best Mascaras of 2023 to Add to Your Collection
Finding the perfect mascara is like dating. You expect a lot from your pick, and you never want to settle for less than what you need. When it comes to your lashes, you want the best mascara out there. One that does it all: lengthens, volumizes, curls, and thickens, all while avoiding clumps and the dreaded makeup goop in the corner of the eye that Chandler Bing complained about.
But the list of qualities you want in a mascara might not stop there. Some people need a waterproof mascara they can wear to a wedding or at the beach without fear of smudging. Others need something that will hold a curl, even on the straightest eyelashes. And some people are on the hunt for a drugstore mascara that fits into a tight budget — or arrives in just two days from Amazon. No matter what your qualifications are, mascara puts the finishing touch on any makeup look, so it's important to get right.
Thankfully, POPSUGAR editors have dated around for you and tried out dozens of wands, formulas, and innovative tubes, picking the very best mascaras of 2023. Keep scrolling for the best — among these all-star picks, you're sure to find "the one."
— Additional reporting by Sarah Siegel
Best Mascara For Zero Clumps
This mascara will. Not. Clump. We put the formula to the test, adding layer after layer throughout the day, and experienced no clusters — no kidding. Read our full Pat McGrath Labs FetishEyes Mascara review.
Best Mascara Brush
This mascara comes with a two-sided brush that both lifts the lashes and enhances curls. Read our full Fenty Beauty Full Frontal Volume, Lift & Curl Mascara review.
Best Drugstore Masara
You'll be shocked by how well the L'Oréal Paris Voluminous Lash Paradise works compared to more expensive options. Despite its affordable price, this little pink tube is your secret weapon for the longest, thickest lashes of your life.
Best Lengthening Mascara For Short Lashes
Even the name of NYX Professional Makeup Worth The Hype Mascara is a testament to its effectiveness. This tube will make even the puniest lashes look full in just a few coats.
Best Mascara For Zero Clumps
This uniquely-shaped flat brush is made of silicone, allowing you to get a completely clump-free look. Read our full Charlotte Tilbury Pillow Talk Push Up Lashes Mascara review.
Best Amplifying Mascara
The vegan formula of the Exa Ten18 Lash Amplifying Mascara boasts ingredients you traditionally would find in your skin-care products. It gets its jet-black pigment from bamboo charcoal powder, rice-bran wax helps lengthen and lift your lashes, and orange-peel fibers up the volume. Even the brush is made from castor-bean bioplastic. The result is a flake-free, smudge-proof volumizing mascara. This mascara is a POPSUGAR 2023 Beauty Award winner.
Best Mascara For Sensitive Eyes
This formula goes on as smooth as butter, it doesn't flake throughout the day, and it's easy to remove. Plus, the curved wand and plastic bristles act like a built-in lash curler. Read our full Tower 28 MakeWaves Mascara review for more info. This mascara is a POPSUGAR 2023 Beauty Award winner.
Best Mascara For Fake-Looking Lashes
Applying fake lashes every day isn't realistic for many people, but luckily, with a tube of this mascara on hand, it's not needed. You can achieve mega volume and next-level length with just a few swipes — and it doesn't clump. Read our full Maybelline The Falsies Surreal Extensions Washable Mascara review.
Best Viral Mascara
This affordable mascara went viral on TikTok, and for good reason. One swipe will double the length of your lashes, and two coats will make them look ultra thick, too. Read our full Essence Bye Bye Panda Eyes! Tubing Mascara review.
Best Drugstore Lengthening Mascara
The L'Oréal Paris Makeup Telescopic Original Lengthening Mascara is praised for its ultra-skinny brush and ability to length your lashes beyond compare. Since launching, it's gone viral on TikTok, and for good reason.
Best Volumizing Mascara
This gives you voluminous, long lashes in just a few coats. The ultra-black formula makes it easy to get bold, statement-making eyelashes. Read our full Rare Beauty Perfect Strokes Universal Volumizing Mascara review.
Best Drugstore Volumizing Mascara
Think of the biggest, best lash day you've ever had, then multiply that by 10, and that's the look the E.l.f. Big Mood Mega Volume & Lifting Mascara gives you. Check out our full review of this mascara here.
Best Waterproof Mascara
The Maybelline New York Volum' Express Colossal Curl Bounce Waterproof Mascara has a plastic brush with tiny, densely packed bristles that grab each lash and lift it for a wide-eyed look. Use it with or without a lash curler, and you'll have perfectly curled, fluffy lashes all day thanks to the waterproof, long-wearing formula. Read our full review here.