This New Skin-Care Brand Talked to 6K Teens Before Launching, and Everything Is Under $20
I see a lot of new brand launches land in my inbox, but an email about a new skin-care line called Bubble that was designed for teenage skin, with the help of teens, really piqued my interest. Not just because the products made sense — they're affordable, easy to understand, and simple — but because the brand looked incredibly fun, which is exactly how skin care should feel.
Bubble launched in November with seven products — a cleanser, a makeup remover, a toner, two moisturizers, a face mask, and a face mist — all priced affordably under $20. The products come in playful, brightly colored blue, orange, pink, and green packaging, but what's on the inside is even better. Bubble is plant-based, sustainable, cruelty-free, vegan, and made without harsh ingredients or chemicals. Unlike other brands that just say they're for teens, Bubble actually enlisted the help of thousands of teenagers to collect feedback on what they want out of a brand. Then, during the formulation process, it partnered with Hyram Yarbro, aka the Instagram- and TikTok-famous skin-care enthusiast behind the account Skincare By Hyram.
"Because life as a teen today is more complicated than ever — their skin-care routines shouldn't have to be," Shai Eisenman, CEO and founder of Bubble, said to me in an email.