ColourPop's Newest Launch Is One You'll Be Itching to Get Your Paws On

ColourPop is embracing the spirit of giving back this holiday season. The affordable beauty brand announced on Nov. 22 that, for the fifth year in a row, it's partnering with the Best Friends Animal Society on a launch that's set to support animal rights and rescue efforts.

Best Friends Animal Society is a nonprofit organization that promotes pet adoption and no-kill animal rescue. On Nov. 25, ColourPop will be launching the Furr-riends Forever Super Shock Shadow Duo, a product consisting of two eyeshadow colors inspired by cats and dogs: "Good Boy," a soft, warm ivory with pink, silver, and gold undertones, and "Feline Good," a warm bronze shade. The outer packaging of the duo features artwork of cat and dog ears, and both shadows are imprinted with paw prints.

The Furr-riends Forever Super Shock Shadow Duo will retail for $10 on ColourPop.com, and 100 percent of the profits from each duo sold will be donated to BFAS. Pretty paw-some, right?