This $26 Concealer Is Innovation at Its Finest

POPSUGAR Photography | Ariel Baker
POPSUGAR Photography | Ariel Baker
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  • The Dominique Cosmetics Wide Awake Full Coverage Concealer offers medium to full coverage in 17 shades.
  • The formula comes with a cooling doe-tip applicator to depuff the undereye area.
  • One editor tried the concealer and was impressed with the results.

Concealers can be pretty hit or miss for me. I have dark undereye circles, but the issue stems from a lack of volume, not necessarily hyperpigmentation. Therefore, my journey to brighter, more "wide-awake"-looking eyes means I'm often searching for a product that addresses both skin concerns, which is surprisingly hard to find.

Because of this fact, I'm willing to try any and every concealer on the market, no matter the formula — cream, liquid, mousse — or price. So when influencer Mikayla Nogueira raved about a concealer that had a metal doe-foot applicator tip, I immediately knew I had to try it.

The concealer in question is the Dominique Cosmetics Wide Awake Full Coverage Concealer ($26). It is available in 17 shades, which could definitely use expanding, but promises a radiant finish and medium to full coverage. As someone who loves the dewy-skin look, I couldn't open the packaging fast enough.

POPSUGAR Photography | Ariel Baker

The concealer came housed in a normal plastic tube, but as Nogueira mentioned, the applicator is the star of the show. Like others on the market, it has a doe-foot shape. Unlike others on the market, it's not your normal fuzzy-tip applicator that absorbs product before you smear it on. Instead, it has a metal tip that feels cold to the touch, and I could see that the product was sitting on the applicator, which means you won't waste any product during application.

I chose the colors Honey Roast and Chai Latte and started with the former under my entire eye area. The applicator felt fantastic against my skin — if it wasn't for the simple fact that I would be applying entirely too much product to my face, I would have just sat there rubbing concealer under my eyes for minutes. (This probably would have been OK had I not doused it with pigment, since cold compresses can help depuff the skin, but alas.) Still, I reeled it in and applied the amount of coverage I would with any other concealer. Application took some getting used to, and I had to use both sides of the applicator to get as much product as I needed, but other than for a slightly awkward turn of my hand, the concealer applied smoothly and evenly.

POPSUGAR Photography | Ariel Baker

Blending it out, I did get that medium coverage that the brand mentioned, but I knew I wanted the area to look brighter, so I also went in with Chai Latte to build up the coverage. This combination gave me the look I was going for and also covered up the darkness without looking cakey or piled on. While the concealer didn't address the lack of volume under my eyes, the cooling effect of the metal applicator did make them look temporarily refreshed. If you suffer from the opposite problem (puffy undereyes), then the cooling applicator will do wonders for you when applying your makeup.

I also noticed some very light texture appear after the formula dried down. While this isn't a dealbreaker for me, if you experience fine lines or slight texture of the skin under your eyes, you may want to set it with a lightweight blurring powder.

Did this concealer change my life? No, but it got the job done and my undereyes looked brighter, which in turn made me look well-rested. Now if I ever have a hard time falling asleep, I'll know exactly which product to reach for in the morning.

Rating: ★★★☆