This Drugstore Face Cream Is So Popular, It Inspired a Whole New Collection
By now, most of us realize that when it comes to skin care, a hefty price tag doesn't necessarily mean a cream or cleanser is superior to others. Case in point: e.l.f. Cosmetics' wildly popular and surprisingly affordable Holy Hydration! collection. The original cream that started it all, Holy Hydration! Face Cream, has become so popular that it's inspired new sister products to hydrate during every step of your skin-care routine. Like products two — or 10! — times their price, these are formulated with proven active ingredients that keep skin well-hydrated even in the depths of winter. (Think: peptides to strengthen the skin's barrier, hyaluronic acid to retain moisture, and ceramides to prevent moisture loss.)
Best of all, right now, you can take 20 percent off when you buy three or more Holy Hydration! products. Turns out, sometimes good things come with even-smaller-than-usual price tags. Read on to discover the full collection and see which products might be right for you.