6 e.l.f. Cosmetics Products That Are Famous on TikTok — and What They Offer

The e.l.f. Cosmetics Sheer Slick Lipstick in Black Cherry ($5), a pretty berry shade, has been known to sell out very quickly, so if you're curious and it's in stock, consider adding it to your shopping cart. The product leaves behind a shiny finish and nourishes the lips with the help of ingredients like meadowfoam-seed oil and vitamin E.

Remember the #ElfVanishingAct challenge on TikTok? Yeah, the super-popular e.l.f. Cosmetics Poreless Putty ($9) inspired it. The creamy formula helps smooth the skin, minimize the appearance of pores, and lock makeup into place.

Both the e.l.f. Cosmetics 16HR Camo Concealer ($5-$6) and the Hydrating Camo Concealer ($6) have made frequent cameos on TikTok, and both provide long-lasting wear and full coverage. However, the 16HR formula offers a matte finish when blended out while the hydrating edition has a satin finish.

Available in 30 different shades, the e.l.f. Cosmetics Camo CC Cream ($14) is infused with a series of ingredients to help support skin health (plus SPF!) and offers a medium-to-full coverage.

Search for the brand on TikTok and you'll see a ton of videos featuring the e.l.f. Cosmetics Putty Blush ($6). The cream-to-powder buildable formula is available in eight different shades. It's even infused with argan oil to help moisturize the skin.

The e.l.f. Cosmetics Putty Bronzer ($6) is another product that's received a ton of attention on TikTok. It has a strikingly similar consistency to the Putty Blush.