e.l.f. Cosmetics Products That Are Popular on TikTok
6 e.l.f. Cosmetics Products That Are Famous on TikTok — and What They Offer
It's fair to say that e.l.f. Cosmetics has made it big on TikTok. The brand's products make regular appearances in beauty review and hack videos. In fact, quite a few e.l.f. Cosmetics formulations have reached viral status on the platform thanks to both their effective formulas and affordable price tags.
What's more, e.l.f. Cosmetics products are frequently compared to their more expensive counterparts from luxury brands, and many reviewers claim they work just as well.
If you're curious about all the TikTok hype, keep scrolling to learn more about six products that have made regular appearances on the app.
1 e.l.f. Cosmetics Sheer Slick Lipstick in Black Cherry
The e.l.f. Cosmetics Sheer Slick Lipstick in Black Cherry ($5), a pretty berry shade, has been known to sell out very quickly, so if you're curious and it's in stock, consider adding it to your shopping cart. The product leaves behind a shiny finish and nourishes the lips with the help of ingredients like meadowfoam-seed oil and vitamin E.
2 e.l.f. Cosmetics Poreless Putty
Remember the #ElfVanishingAct challenge on TikTok? Yeah, the super-popular e.l.f. Cosmetics Poreless Putty ($9) inspired it. The creamy formula helps smooth the skin, minimize the appearance of pores, and lock makeup into place.
3 e.l.f. Cosmetics Camo Concealers
Both the e.l.f. Cosmetics 16HR Camo Concealer ($5-$6) and the Hydrating Camo Concealer ($6) have made frequent cameos on TikTok, and both provide long-lasting wear and full coverage. However, the 16HR formula offers a matte finish when blended out while the hydrating edition has a satin finish.
4 e.l.f. Cosmetics Camo CC Cream
Available in 30 different shades, the e.l.f. Cosmetics Camo CC Cream ($14) is infused with a series of ingredients to help support skin health (plus SPF!) and offers a medium-to-full coverage.
5 e.l.f. Cosmetics Putty Blush
Search for the brand on TikTok and you'll see a ton of videos featuring the e.l.f. Cosmetics Putty Blush ($6). The cream-to-powder buildable formula is available in eight different shades. It's even infused with argan oil to help moisturize the skin.
6 e.l.f. Cosmetics Putty Bronzer
The e.l.f. Cosmetics Putty Bronzer ($6) is another product that's received a ton of attention on TikTok. It has a strikingly similar consistency to the Putty Blush.
