This e.l.f. Cosmetics Makeup Collection Was Created Entirely by Beauty Influencers, So You Already Know It’s Good
Imagine that all your favorite beauty influencers joined forces to create a beauty capsule collection of your dreams. Now, quit imagining because e.l.f. Cosmetics actually made it happen.
It all started in fall 2019 with the fourth annual Beautyscape contest. Each year, e.l.f. Cosmetics holds a competition in which up-and-coming influencers and content creators compete for the chance to connect, learn, and collaborate directly with the brand. Out of the 25 influencers in attendance last year, five walked away with the career-making opportunity to help create the summer 2020 collection. And that's how Retro Paradise was born.
Winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green, and Valeria Loren all collaborated together to bring Retro Paradise to life. Inspired by the tropical Bahamian backdrop of the weekend-long competition itself, the collaborators wanted the limited-edition capsule to reflect the lively culture, vibrant colors, and sun-soaked lifestyle they experienced during their stay. "You want to look at the collection and feel like you're on a vacation," Alissa said. "I knew that we could work together and we could actually create something that just screams vacation, juiciness, beautiful glowy skin," Diana added.
With makeup products infused with the essence of the tropics for your eyes, lips, face, and body, the dreamy collection is here and available to shop now. All we can say is: with products this good, we can't wait to see what Beautyscape 2020 has in store for us!