e.l.f. Cosmetics Is Back With Another TikTok Challenge and Giveaway — and Damn, the Song Is Catchy
If the amount of time we spend daily on the app is any indication, we're always game for a TikTok challenge. And when our favorite affordable beauty brand is on board? Cue the music! After its wildly successful #eyeslipsface challenge last fall, e.l.f. Cosmetics is back with the new #elfvanishingact challenge as a wink to the brand's bestselling Poreless Putty Primer.
Just like how the primer glides effortlessly over your skin to smooth imperfections and help minimize the appearance of pores, the new challenge is all about inviting TikTok users to get creative and apply the same disappearing principle to other things in life. Think: dirty dishes, pimples, visible roots, even video-game-playing, couch-hogging significant others.
Of course, it wouldn't be an e.l.f. Cosmetics challenge without an insanely catchy original song to go with it. This time around, the brand partnered with Movers and Shakers and award-winning artist M. Maggie to write the "Vanishing Act" song.
e.l.f. Cosmetics is also giving away the Poreless Putty Primer to a select number of TikTok users who join the challenge, so what are you waiting for? Check out the challenge ahead, and try not to get the song stuck in your head.