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35 Best Beauty Launches in February 2023, From Editors

The 35 Best Beauty Launches of February, According to Editors

35 Best Beauty Launches in February 2023, From Editors

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

  • February brings with it plenty of new beauty launches.
  • We asked POPSUGAR editors to share their favorite picks for the month.
  • Shop our favorites in the hair, skin-care, fragrance, body-care, and makeup categories.

Ah, February, the month of love. Depending on who you are, that might mean the next few weeks look like romantic plans with a partner, dedicated nights out with friends, or embracing self-love in the form of self-care. (It could also include all or none of the above, because this isn't a Hallmark movie.) If you're a fan of all things beauty, there's also an opportunity to fall head over heels for the latest product launches.

This month, you can expect plenty of newness from all your favorite beauty brands, from Summer Fridays to ColourPop to Oribe. Whether you're looking for the perfect hair mask so you can finally try out TikTok's viral "treatment bun," a scent that will last through even the longest dates, or an at-home masking kit that will help you put your best face forward, there's a little something for everyone.

If you're not sure where to start, we've enlisted the help of POPSUGAR beauty editors to narrow down the list for you. After spritzing, swiping, and swatching our way through hundreds of different products, we're ready to announce our favorites. We found love in skin tints that made us glow as bright as the North Star, barrier creams that quenched the driest skin, and eye brighteners that faked a wide-awake look faster than a cup of coffee.

Ahead, check out some of the best new February beauty launches, including picks in the hair, skin, body, makeup, and nail categories.

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