The 35 Best Beauty Launches of February, According to Editors

"I'm guaranteed to love a product if it 1) makes my skin glow and 2) simplifies my routine, and the Kosas Glow I.V. Vitamin-Infused Skin Enhancer ($38) does both of those things. The makeup/skin-care hybrid can be used as a highlighter, mixed with your foundation, or applied all over the face over your skin care. I love that it hydrates my skin while also making my complexion look really even and radiant." — Jessica Harrington, beauty editor

"Charlotte Tilbury is bringing back powder highlighters with the release of its Hollywood Glow Architect Highlighter ($48). My favorite shade is bronze glow, and it makes my face look like I've actually been drinking my water. The formula is smooth, not streaky, and blends like a dream. I haven't put it down since getting it." — Ariel Baker, assistant beauty editor

"I'm picky when it comes to my lip products, and the ColourPop Lippie Pencil ($7) passes all of my tests with flying colors. It goes on creamy and smooth, and it lasts for hours — even through eating and drinking on dates. Plus, ColourPop just launched at Target, which has made restocking on all of my favorites super easy." — Renee Rodriguez, staff writer and social producer

"For some reason, the Treslúce Beauty Empower Me Matte Lipstick Bullet ($16) in Nudey Pink transports me back to my first time wearing lipstick, but with a better experience. The traditional bullet packaging feels luxe but modern, the formula is a comfortable matte that doesn't tug at the lips, and the shade is a dreamy neutral tone that complements my skin tone. These lipsticks make finding your perfect shade an actually enjoyable experience." — AB

"I never had dark circles until I had my son three and a half years ago, and I've been battling them ever since (thanks, kid). The Ilia Beauty Bright Start Activated Eye Cream ($46) is the first eye cream I've tried that makes an immediate difference — the light-reflecting pigments are just so good — and I think it's having long-term benefits, too. I generally look more awake, and I'm giving it full credit." — Dawn Davis, executive director, Vox Media

"The new L'Oréal Telescopic Lift Washable Mascara ($15) is actually incredible. It makes my lashes look long and fluttery, and while the Telescopic line is known for its lengthening capabilities, this mascara actually also gave me quite a bit of volume. I love a good drugstore makeup find." — AB

"The Tarte Sculpt Tape Contour ($35) impressed me with the shade range alone, but then I tried the product and instantly fell in love. It's easy to blend, and while it's marketed as a contour product, I actually think it pulls a bit warmer, so I've been using it like a bronzer and just blending it haphazardly all over my face. Even with that unconventional technique, it still manages to look fantastic every single time. Tens from me across the board." — AB

"The Caliray Surfproof ($35) has been my go-to for setting my makeup ever since I got my hands on a bottle. The ultrafine mist makes the setting spray really enjoyable to apply and keeps my makeup locked in all day. While some setting sprays can feel a little dry, this is more like a hydrating skin-care mist with the addition of prickly pear, agave, and glycerin in the formula." — JH

"The Rare Beauty Positive Light Under Eye Brightener ($24) actually looks really beautiful under my eyes, and I wasn't expecting it to. I tend to avoid putting too much product in the area because it already lacks quite a bit of volume, so piling makeup on tends to make it look worse. This almost felt like a tinted eye cream that gave me that first layer of concealer, therefore allowing me to use less product. The metal tip also felt extra cooling in the mornings." — AB

"The Kosas Wet Lip Oil Gloss ($22) range was recently expanded to include three new shades. Of the three, Revealed is my absolute favorite color. It adds a beautiful light pink to any lip combination I'm wearing, taking my normal lip look up a notch with an added layer of shine. The formula also smells like a delicious lemon pound cake, so that's a plus." — AB

"Anything Alicia Keys tells me to put on my face I will try in the effort to achieving even one-fourth of her glow, and after using the Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum ($38) for almost two weeks now, I think I'm nearly there. I'm not sure if it's the formula's gentle, gel-cream texture, or perhaps the moisturizing peptides and hyaluronic, but there's something about smearing this stuff on every night that gives me an instant dose of calm. The bonus is that I also happen to wake up with softer, healthier-looking skin." — Kelsey Castañon, beauty director

"The Dr. Jart+ Ceramidin Skin Barrier Serum Toner ($39) has saved my skin this winter. The two-in-one product combines a serum and a toner into one ultra-hydrating treatment. I use it after cleansing and before my retinol to give my skin a boost of moisture. The thick, jelly-like texture makes it really refreshing to apply." — JH

"Full transparency: I treat at-home peels like I would someone wearing a Michael Myers costume, which is to say very cautiously. So when I heard about the Shani Darden Triple Acid Signature Peel ($125), my initial feeling was fear. It wasn't completely unwarranted, either, because the chemical exfoliation you get is no joke. (It does still when you first apply the peel itself in step one, and then again when you apply the neutralizing clay mask in step two.) That said, the next-level glow that comes once you rinse it off after 10 minutes lasts for days. It's worth all the initial spooks." — KC

"In a perfect world, I'd get a facial every week, but that's sadly not always possible. That's why the Triple Acid Signature Peel is such a game-changer. The mask contains a blend of glycolic, lactic, and mandelic acids to help brighten and smooth skin. Additionally, kaolin and bentonite clay clear pores of dirt and oil to prevent breakouts. The process is two steps and only takes 10 minutes in total. I love that it is gentle enough to use up to twice a month and has zero downtime. After using it, my skin looks super radiant." — JH

"I'm always looking for ways to combat my dry, dehydrated skin, especially in the winter. The first time I tried the Jouer Hydrate & Repair Skin Barrier Cream ($40), I knew it was going to be a staple in my skin-care routine. It's thick and luxurious but not too heavy that it irritates my acne-prone skin." — RR

"When Vintner's Daughter announced its long-awaited third product — a cleanser, my favorite type of skin-care product — I ran to try it. I love everything the brand does and knew the Active Renewal Cleanser ($98) would not disappoint. I was right. The product took nearly four years to develop and has a lot of advanced science behind it, but all you need to know is that it leaves your skin looking bright and balanced. I have been using it every evening and love how it takes my skin back to its most optimal state — and keeps it like that through the next morning." — Stephanie Nguyen, senior editor, branded content

"I have dry, sensitive skin, and I have to be careful about any active ingredients I use on a regular basis. I love the Summer Fridays Midnight Ritual Retinol Renewal Serum ($69) because it doesn't irritate my acne-prone skin but leaves me glowing the morning after I use it." — RR

"My lips come winter probably crackle more than a wood-burning fireplace, and I very rarely — if ever — find reprieve in just any old lip balm. On days I need to bring in the big guns, that's when I reach for the Burt's Bees Rescue Lip Relief ($5); it's packed with hydrating shea butter and jojoba oil, as well as echinacea, a plant-derived ingredient known to reduce inflammation in the skin." — KC

"The Naturium Dew-Glow Moisturizer SPF 50 ($22) is what every sunscreen should feel like. The formula absorbs quickly, and once it's all blended, it imparts a glow so delicious, I can skip my dewy primer and go straight into my makeup routine." — AB

"In the wintertime, my skin tends to freak out a bit, and in those moments, I reach for a straightforward, barrier-repairing moisturizer. The Kiehl's Ultra Facial Advanced Barrier Cream ($48) is perfect because it repairs and hydrates without causing any further irritation to my compromised skin. The thick, creamy texture of this cream feels amazing and layers nicely under my other products." — JH

"I've never been a big essence girl, but the True Botanicals Renew Microbiome Enzyme Essence ($80) completely changed that. I use it in the mornings after washing my face, and it immediately wakes up my skin and makes me feel refreshed. Not only does it smell amazing, but it also leaves my face feeling soft and supple." — RR

"There is no slump quite as low as the midday, post-lunch slump in winter, which is why I keep the Melt By Melissa Optimyst Mineralizing Spray ($44) stored next to my computer for moments I need a pick-me-up. It's loaded with soothing aloe vera and green tea, plus an invigorating lemongrass scent, so I can spritz it on for an instant refresh, anytime." — KC

"Sunscreen is a must year round, but in the winter, my skin also needs a thicker moisturizer — that can be a lot to layer. Instead, I add a few drops of the Inde Wild AM Sunscreen Glow Drops 50+ ($29) to my favorite face cream, and I get just what I need: sun protection and hydrated skin without product overload." — DD

"A few friends of mine swear by slugging under the eyes for wrinkles, but it's not something I've ever subscribed to. After trying the Jouer Luminize Overnight Dark Circle Slugging Balm ($30), however, I totally get the hype. Using this product under my eyes at night has made my dark circles all but disappear, and I swear my wrinkles are less noticeable. This stuff is truly magic." — RR

"I love retinol, but it's not often that a formula impresses me in terms of texture — usually, it's all about the results. What's amazing about the Hero Cosmetics Rescue Retinol Nighttime Renewing Cream ($23) is it is effective and feels really nice when you put it on. It feels like a hydrating serum thanks to squalane in the formula but packs a punch with 0.75 percent encapsulated retinol." — JH

"The dry winter air has my hair looking less than voluminous, so I set out to find a new mousse. The Function of Beauty Zero Gravity Styling Hair Mousse ($13) is the perfect modern formula — it creates volume and body and offers just the right amount of hold without any crunch. And it gets bonus points for smelling amazing and coming in at such a steal of a price." — DD

"When done right, Sundays are for hitting the rest and reset button. Sometimes, for me, that means nothing but Netflix binges, but other times, it's a time to take a moment for myself, which is where the Bumble and Bumble Sunday Purifying Clay Detox Shampoo ($34) comes in. No product resets my scalp quite as well; it features gently exfoliating lactic acid to slough away any flakes or dryness, plus kaolin and bentonite clays to absorb any oil, so I can start the week off right." — KC

"Oribe's Hair Alchemy line now features a brand-new Strengthening Masque ($68), and it's absolutely heavenly. The hydrating formula strengthens hair from the inside out, preventing future damage. As soon as you open the bottle, you're hit with the delicious scent. In a matter of minutes, it makes my hair feel silky soft and adds a ton of shine." — JH

"One spritz of the Kms Hairplay Dry Texture Spray ($26) in between styles can completely transform your look. It can take you from tousled waves to messy bun to intentional bedhead and back again, all depending on your mood." — KC

"I'm a big fan of the Fable & Mane pre-shampoo hair oil, so I was excited to test out the brand's newest launch, the MahaMane Smooth & Shine Hair Oil ($38). It leaves my hair feeling silky smooth after each use, and it's easily become a staple in my hair-care routine." — RR

"The new Pattern Beauty Hair Dryer ($189) is fire, and it has a lot to do with the attachments. The comb attachment is wide enough to blow-dry the length of my small knotless braids and concentrated enough to also get the roots without hassle. While the attachments themselves get hot, the body of the dryer does not, meaning you can hold the nozzle comfortably without burning yourself. If you want a finer comb through, you can use the brush attachment." — AB

"I recently moved into a new apartment, and the water pressure was terrible. I decided to try out the Hai Smart Bluetooth Shower Head ($249), and I'm so glad I did. The water pressure is amazing and adjustable, and it's also controllable via Bluetooth." — RR

"I'm not a fragrance person (I know, bad beauty editor), but this Nest Balinese Coconut Perfume Oil ($98) is about to change me. One swipe onto my wrists, and I feel like I'm suddenly in the Caribbean, perched up on a beach with a piña colada in my hand. Unlike other perfume oils that tend to fade in a few hours, this one lasts, too." — KC

"I recently ended an eight-year relationship, and although it was depressing at first, I've been having lots of fun going out on dates. The Maison Margiela Replica On a Date Eau de Toilette ($160) has become my go-to fragrance, and I've received tons of compliments every time I wear it. The scent is long lasting but not too overpowering, which makes it the perfect first-date fragrance." — RR

"Diptyque just launched a limited-edition fragrance called the Do Son Eau de Parfum ($205), which has notes of tuberose, orange blossom, and jasmine and comes in a beautiful blue bottle. The scent is really fresh and light, making it perfect for year-round wear." — JH

"I always have a candle burning at all times, and my current favorite is the P.F. Candle Co. Wild Herb Tonic ($24). The scent is zingy and fresh and reminds me of being outside after a fresh rain. Plus, even my mom, who is a self-proclaimed candle hater, loves this one, too." — RR