There's a Reason This Primer Has Been All Over Your TikTok Feed

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If you are into beauty and spend countless hours each day scrolling through the rabbit hole that is TikTok, there's probably one makeup product you've been seeing all over your feed: the e.l.f. Cosmetics Putty Primer. You may have come across the #elfvanishingact challenge recently that has people using the primer to make things in their lives "disappear," but challenge aside, it's one makeup product TikTokers love to love.

Alongside the iconic OG Poreless Putty Primer, there's also the new Matte Putty Primer and Luminous Putty Primer. Primers, in general, are formulated to grip makeup so it lasts all day. But each one of these targets a different skin concern and end look, which is why they're often included as the first step in all those makeup tutorials you've been obsessively watching. They're effective, affordable, and just fun to play with — on camera and IRL!

Applying the Poreless Putty Primer to your skin as an all-over base before makeup will help smooth out imperfections, minimize the appearance of pores, and keep makeup looking fresh all day. If you want a matte complexion, the Matte Putty Primer will help absorb excess oil for a shine-free finish, in addition to smoothing over imperfections and pores. And to round out the trio, the Luminous Putty Primer is ideal for when you want a plump, hydrated base and glowing complexion.

Pro tip: you can apply different primers on different areas of your face depending on your needs. For example, the Matte Putty Primer is perfect for those oily areas, like your T-zone, while the Luminous Putty Primer is great for areas you want to highlight, like your cheekbones. See the cool ways people are showing them off on TikTok ahead!