First-Ever CoverBoy James Charles Demonstrates the Power of Makeup

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James Charles has made history by becoming the first-ever male CoverGirl, or CoverBoy, if you will, and he's done it all before the age of 18. The budding makeup artist appears as one the new ambassadors for CoverGirl's new So Lashy Mascara along with a diverse range of talent including Katy Perry, Zendaya, and Muslim vlogger Nura Afia.

Check out what James had to say about gender equality within the beauty industry and why he loves makeup, all while transforming himself into his signature "boy glam" look.