Get a First Look at Jones Road, the New Makeup Line by Legendary Makeup Artist Bobbi Brown
Bobbi Brown and her namesake beauty brand are already a household name in the industry, and now, the legendary celebrity makeup artist is expanding her beauty empire with a new line, Jones Road. It's the first beauty collection Brown has launched since leaving her original company in 2016, which she founded nearly 30 years ago.
Jones Road is a clean cosmetics brand that puts an emphasis on the natural, no-makeup look — her signature. "I've had a photo of Phoebe Philo, the former designer of Celine, on my inspiration board since I began creating [this brand]," Brown told POPSUGAR. "She's wearing a simple navy blue sweater and no makeup and she looks effortlessly beautiful. That's how I want people to feel when they try Jones Road."
The new items are what Brown considers indispensable beauty products and are for makeup-lovers of all ages, skin types, and skin tones. The brand launched with three color cosmetics products (and one bundle) on Oct. 26, with an additional three products on the way. The first three items: The Mascara, a black volumizing mascara; and Cool Gloss, a plumping lip gloss that comes in five shades; and the Miracle Balm, a versatile, pigmented balm that comes in four shades and can be worn on the cheeks, lips, and eyelids.
That last one is her favorite. "It adds a wash of soft-focus moisture to enhance your skin. It reflects light so it adds a hint of glow wherever you need it," she said. "It's made with jojoba seed oil, argan oil and Vitamin E so it also nourishes your skin." The products on the way are a glittery liquid eyeshadow, a cushiony cream eyeshadow, and an essential eyeliner pencil.
Image Source: Jones Road
"I created my original brand in the 90s — things are different today," Brown said in a press release. "Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It's the ultimate no-makeup makeup."
If Brown's first beauty company is any indication, Jones Road's products are going to be nothing short of amazing and a huge hit among industry pros. Ahead, get a closer look at all of the new launches, including the three products that are coming soon.