11 Makeup Palettes Created by Young Beauty Gurus Who Deserve All Your Attention
Young entrepreneurs are taking over the beauty industry, and I couldn't be more here for it. As someone who is part of the newest (and possibly most talked about) generation, it's really empowering to see what people my age are capable of creating and that being young is no longer a barrier for starting a company. While there's a handful of celebs, gurus, and vloggers who have their own full beauty lines, it's always exciting to see new collabs between influencers that I follow and brands that I love, and this especially rings true for makeup palettes.
These beauty geniuses are killin' the cosmetics game and know exactly what we want in a palette, whether it's ultrapigmented colors, vibrant shades, cool neutrals, or shimmery metallics. Find your new favorite palette ahead, and feel free to thank me later.
Millie Bobby Brown: Florence by Mills Love Liv Eyeshadow Palette
Hailing from Millie Bobby Brown's skincare and beauty line, the Florence by Mills Love Liv Eyeshadow Palette ($24) is gorgeous and serves a good cause: $75,000 of the proceeds go toward the Olivia Hope Foundation's quest to find a cure for childhood cancer.
Roxxsaurus: Makeup Revolution Ride or Die Palette
The Makeup Revolution x Roxxsaurus Ride or Die Palette ($15) is one of three makeup palettes Roxi Janiszewska has created in collaboration with Makeup Revolution. In the product description, she calls it "the perfect palette for the everyday makeup lover."
Nikita Dragun: Dragun Beauty Face Palette
The 2.6 million subscribers who have kept up with influencer Nikita Dragun on YouTube over the last few years weren't surprised when she launched her own beauty brand earlier this year, including products like the Dragun Beauty Face Palette ($45), which has two blushes, two bronzer shades, and two highlighters.
Adelaine Morin: Tarte Eye & Cheek Palette
If you take a quick look through Morin's Instagram, you'll find very quickly that she is a big fan of the color yellow, a fact supported by the Tarte Adelaine Morin Eye & Cheek Palette ($39). This palette brightens our day.
Taylor and Ally Frankel: Nudestix Nude Rose Gold Eye Palette
Founded by sisters Taylor and Ally Frankel, Nudestix is a vegan/cruelty-free makeup brand consisting of easy-to-use face crayons for a natural look, such as the ones included in this Nudestix Nude Rose Gold Eye Palette ($59).
Sylvia Gani: BH Cosmetics 22 Color Shadow Palette
Sylvia Gani is a lover of all things beauty and makeup with more than 294 million views on YouTube. She included 22 jewel-tone shades in her BH Cosmetics Sylvia Gani 22 Color Shadow Palette ($24) for those who want an elegant, timeless, and effortlessly wearable look.
Kylie Jenner: Kylie Cosmetics The Sorta Sweet Palette
The Kylie Cosmetics The Sorta Sweet Palette ($42) is just one of the many eye shadow palettes that Jenner has created, in addition to all of the other amazing products that are part of her cosmetics brand.
Rachel Leary: Makeup Revolution Goddess on the Go Palette
Made for people on the move, this Makeup Revolution x Rachel Leary Goddess on the Go Palette ($15) is designed to fit perfectly in your go-to handbag. Leary is a huge fan of a bronzed, glowy look, and she says in the product description that this palette has "everything you need to create goddess-like skin and eyes."
Bretman Rock: Morphe Babe in Paradise Highlighter Palette
Boasting over 6 million YouTube subscribers and 13.7 million Instagram followers, Bretman Rock is truly a star, and this beach-inspired Morphe x Bretman Rock Babe in Paradise Highlighter Palette ($30), which he developed, shines as bright as he does.
SophDoesNails: Makeup Revolution Extra Spice Eyeshadow Palette
The mastermind behind YouTube channel SophDoesNails has created multiple palettes in collaboration with Makeup Revolution, but the Soph x Revolution Extra Spice Eyeshadow Palette ($15) takes the cake in our opinion. With a mix of shimmery and matte shades, this affordable palette can take your look from everyday beauty to intense glam in no time.
Jessie Paege: Tarte Let It Rain-Bow Eye Set
YouTuber, actress, author, and self-love advocate Jessie Paege worked with Tarte to bring us the vibrant, colorful shades in the Jessie Paege x Tarte Let It Rain-Bow Eye Set ($24) in celebration of Pride Month. As part of the collab, Tarte also donated $25,000 to The Trevor Project, a nonprofit focusing on suicide prevention for LGBTQ+ youth.