Everyone's Taking the One-Minute Makeup Challenge on TikTok, and Phew, It's Chaotic

If TikTok's #PurpleShampooChallenge was a bit too messy and wasteful for your liking, the app's latest viral trend — the #OneMinuteMakeupChallenge — may be more up your alley. Just as the hashtag indicates, the point of the challenge is to apply as much makeup to your face as you can in just 60 seconds, which sounds pretty darn difficult, if you ask us. The results are just as chaotic and hilarious as you'd imagine, with participants frantically smearing, brushing, swiping, and spraying on various products before the time runs out.

A makeup-loving TikTok user named Kyra Gallego kick-started the #OneMinuteMakeupChallenge when she shared a now-viral video of herself with the caption, "ONE MINUTE MAKEUP CHALLENGE!! SHOW ME WHAT YOU GOT." Since then, tons of people have followed suit and hopped on the bandwagon, including beloved beauty guru Huda Kattan! Ahead, see all the best videos to come of the growing trend — from the shockingly impressive efforts to the downright wild attempts.