On Wednesdays We Wear . . . Brown Lipstick!

What color is this? Laura Mercier Crème Smooth Lip Color in Cocoa ($27)

Who's rocking it? Aemilia Madden, editorial assistant

Where would you wear it? My moody deep brown is an homage to the punky pouts of the '90s, and though it's honestly a little too much for me to rock from 9 to 5, it's a great shade to put on once the sun sets. I envision myself rocking this hue, posted up in a Brooklyn bar dancing to Destiny's Child with my girlfriends.

Tip for wearing your shade: My tip for making brown lipstick work is to embrace the edge. It just won't match a girlier look, so break out your blacks and leather, and you're good to go.