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Straight hair isn't a one-size-fits-all affair. Type 1B hair tends to have fuller individual strands with a slight bend at the ends, but no real curl. To give this type volume and texture, use a dry texturizing spray at the roots before styling with a flatiron.
Celebrity examples: Kendall Jenner, Freida Pinto
Product recommendations: Fekkai Full Volume Dry Texturizing Spray ($27), IGK Extra Love Volume & Thickening Shampoo ($32)