58 Genius Beauty Launches You Need to Know This Year

The product: Maybelline Master Prime ($10)

Why we want it: That lit-from-within glow celebrities wear on the red carpet doesn't come from just yoga and juicing. Makeup — particularly primer — plays a big role. The launch of three new primers from Maybelline is a big deal because they're so affordable and effective, too. There's one that illuminates, one for redness, and one for an allover soft focus.

Available: January 2015