58 Genius Beauty Launches You Need to Know This Year

The product: Hourglass Modernist Eye Shadow Palette ($58)

Why we want it: Unlike traditional shadow palettes, this melted design allows you to create your own custom shade by blending right in the packaging. No more three-step eye makeup for us! Plus, the chic chocolate packaging will look like a work of abstract art posed on your bathroom vanity.

Available: January 2015