58 Genius Beauty Launches You Need to Know This Year

The product: Simple Micellar Cleansing Water ($7)

Why we want it: Micellar water is the latest skin care trend to cross the Atlantic from French pharmacies to US drugstores. These gentle cleansers are made for sensitive skin and won't dry you out like traditional toners. It's the perfect product to remove that last layer of residue after a mud mask.

Available: January 2015