Anastasia Beverly Hills Liquid Lips
The product: Anastasia Beverly Hills Liquid Lips ($20)
Why we want it: What's left to do after you've taken over the brow and eye category? Lips, of course. We were shocked at how much pigment came out of this little tube. It may look like gloss, but don't be fooled. The color is more powerful than your favorite longwear lipstick.
Available: January 2015