58 Genius Beauty Launches You Need to Know This Year

The product: Murad Rapid Collagen Infusion for Lips ($24)

Why we want it: We bet you're not thinking about aging when it comes to your lips, but no area is immune to wrinkles (dun dun dun). The texture of this product is similar to a serum, and it's meant to go underneath your favorite lip balm to gradually erase vertical lines and plump your pout. Read: your matte lip look just got a whole lot smoother.

Available: February 2015