62 Celebrity Beauty Campaigns That Will Make You Love These Stars Even More

Back in the old days of No Doubt, Gwen's signature red was rumored to be Urban Decay's Gash lipstick (RIP!). So it makes sense that the brand would choose Gwen to be the first face of its new philanthropy initiative, The Ultraviolet Edge.

Over the next five years, Urban Decay plans to donate $3 million to causes that empower women. You can get in on giving back by buying the brand's limited-edition new shade of its cult classic Primer Potion ($20) — 100 percent of the proceeds go to The Ultraviolet Edge.