Natural Beauty Products at Whole Foods
12 All-Natural Beauty Products You Need to Shop at Whole Foods
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"We're seeing a lot of our customers looking for personal care that has food attributes like vegan, gluten-free," Giuliano noted. "They like to see fruits or vegetables even in the ingredients. Watercress is one that's in one of our brands that we just launched over the holidays — the Nourish brand. It's this tie between food and body care that's kind of coming together."