Throw Away Your Lash Curler! A Mascara That Curls and Lifts

Benefit is tauting RollerLash as the mascara "everyone can use." Meaning this mascara accommodates every woman's lash needs, whether she's got short lashes, straight lashes, or small eyes.

RollerLash was inspired by a curling iron or rollers, since those are the most precise ways to curl your hair.