Many of you are probably wondering what Benefit means by "hook." Honestly, reading about it, I was skeptical. It's a mascara wand — it's not heated. How is it supposed to grab every lash and create a long-lasting lift to lashes?
My lashes are long naturally, but they aren't too thick, so I rely heavily on my lash curler to get me flirty, curled lashes. When applying RollerLash, you instantly feel the hooks. It's hard to describe, but they really do catch every lash, and it feels as if they're being molded upward. (I don't want to use the word "pulled," because that is the last thing I want when it come to my eyelashes.) It was gentle, and I noticed a lift after my first coat.