The story: Cozy Friedman began her hair care brand through her Manhattan salon, Cozy Cuts For Kids. Parents can be pretty picky about what their children eat, wear, and bathe in . . . So the fact that SoCozy meets the mommy standard says a lot about the quality. "Our mantra when it comes to creating products is 'No Nasties. No Joke,'" she said. The thing that really makes this kids' hair care line stand out is that it's all allergy safe. "So many children and even parents have allergies to gluten, nuts, and wheat," she said. "With a little effort, it's possible to find substitutions that work just as well, so we've made that commitment."
Formulated without: Parabens, sulfates, phthalates, synthetic colorants, propylene glycol, gluten, wheat, and nuts.
Our favorites: The 3-in-1 Shampoo + Conditioner + Body Wash is a bestseller for the brand, and we can see why! It is perfect for impatient toddlers, and the product is packed with keratin and kiwi fruit extract to condition and strengthen the hair. You can also use it as bubble bath (so that really makes it 4-in-1)! Our kid tester also enjoyed "shooting" the detangling spray himself, while his mom is devoted to the Boo! Lice Prevention line. We predict this will be a Summer camp essential. Plus, the scent isn't too fruity or flowery, making it appealing to both boys and girls.
