The story: If you turn over the conditioner your salon stylist said you just had to buy, we bet you'll find a lot of ingredients you don't recognize. Family-owned hair care brand Renpure got rid of all those harsh chemicals while still giving you the type of soft, shiny hair you'd expect from a luxury product. And with shampoo and conditioner priced at only $5, you can afford to splurge on multiple bottles of the Target exclusive.
Formulated without: Sulfates, parabens, and color dyes.
Our favorites: Even though every shampoo is formulated sans sulfates, we found the Biotin and Collagen Thickening Shampoo had enough creamy lather to facilitate an amazing shave! On the other hand, our resident curly girl loved the cleansing conditioner, which left her with flawless (not greasy) second-day ringlets.
