28 Brilliant Beauty Hacks That Will Change the Way You Apply Makeup

Bad news: every time you apply your favorite mousse to wet hair, you're losing out on the maximum potency of the product. Backstage at Milly, lead Phyto stylist Bob Recine recommended using product on dry hair, especially if your strands are fine. "The best way to get more power out of a product is to apply it to dry hair," he said. "That gives it a lot more strength and texture and control."