Dakota Johnson at the 2015 Oscars
Towsend shared his inspiration for her hair: "Working with Dakota has been such an incredible and inspiring experience. For the 2015 Oscars, I wanted her hair to reflect her personality and style, and the Saint Laurent gown she chose to wear was very vibrant. We decided her hair should be off the dress, but not necessarily up, so I went for a young, cool ponytail. She has the most amazing fringe, so we kept them down with some face-framing layers to keep the style modern and perfectly imperfect."