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Shiseido Wet Force Ultimate Protection Lotion

Typical sunscreens slowly lose effectiveness once you dive into water. However, Shiseido Wet Force Ultimate Protection Lotion SPF 50 ($36) is made with new technology that actually works with H2O. How it works: the minerals in the sunscreen grab on to the minerals in water to bolster the protective UV layer, meaning you can go 80 minutes in the pool without getting burned.

Shiseido Wet Force Ultimate Protection Lotion
Shiseido Ultimate Sun Protection Cream SPF 50+ WetForce/2.1 oz.
$36
from saksfifthavenue.com
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