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Baking soda has gotten a reputation as a clarifying hair treatment to be used in place of shampoo (called the no-poo method). The treatment helps dissolve product buildup, but at the same time it ruins the pH balance of hair. The alkaline baking soda has a pH of 9, when your strands should be between 4.5 and 5.5. Continued use of baking soda as a cleanser can cause extreme breakage and dryness.