The Ultimate Girl Boss of Hair Spills Her Secret to Perfect Curls

At BornandMade.com, every Carol's Daughter fan can become a part of the campaign. You just upload an image and then add your text about yourself, such as where you were born or a phrase that describes you.

"The thing I love about the words is that they're placed over your face, but your smile still shines through," said Lisa. "It almost takes the superficial and puts it in the background, so your beauty is still there but it's as though it's shining from within, and what's paramount is your message."

Also when you visit the site, you'll notice that none of the ladies in the official imagery are models. They are actually some of my personal hair crushes like vlogger Whitney White, who I often turn to on YouTube for hair inspiration and beauty tips.