15 Fall Must-Have Beauty Buys That Editors Love This September

If you're a brown-eyed girl, you've likely tried dozens of purple pencils in order to make your irises pop, but to no avail. Unlike many formulas I've tested (which generally lean too blue), this raisin-toned liner ($20) actually brings out the green and gold undertones in my eyes. It's also the perfect blend of creamy and smudgy, so you can apply a bunch to the waterline and smoke it out with the tiny brush on the end. It's my sexy (and easy) go-to look for date night.

—Emily Orofino, assistant beauty editor