72 Fall Beauty Launches We'd Stand in Line to Buy

The product: Elizabeth Arden Superstart Skin Renewal Booster ($65)

Why we want it: Your daily skin care regimen may be lengthy (cleanser, serum, moisturizer, sunscreen), but there is a new step you're missing — a booster. This watery essence goes on before your treatment serum to brighten the skin and make everything you put on after more effective. We're just catching on here in America, but boosters are already a big trend in Asia.