72 Fall Beauty Launches We'd Stand in Line to Buy

The product: Make Up For Ever Lash Show ($18 each)

Why we want it: Make Up For Ever is the favorite brand of professionals for special-effects makeup and spooky Halloween looks. This season there will be 50 new false lash styles available, including individuals, clusters, and full strips. The styles range from natural to extreme purple.

Available: Late October 2015