72 Fall Beauty Launches We'd Stand in Line to Buy

The product: Elizabeth Arden Eight Hour Cream All-Over Miracle Oil ($28)

Why we want it: Every makeup artist we know has a tube of Elizabeth Arden Eight Hour Cream stashed in the kit for moisturizing cracked lips. Now the brand is adding a grapeseed, avocado, and olive concoction to the iconic skin care lineup. This spritz is the perfect prescription for women who feel the original Eight Hour product is too heavy, and it smells bright and floral.