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I'm an illuminator junkie and love to highlight my cheekbones whenever possible. To add a quick swipe of dewy goodness right where the light hits, apply Aquaphor above your cheekbones for easy definition. You can contour (below the cheekbone and along your jawline) when you're getting ready for a night out.
In the same way that you can use the formula on your cheekbones, you can also use it along your brow bone. It'll highlight the shape of your brows (which frame your face) and make you immediately look polished — literally.