15 Pink Beauty Picks That Do Good So You Can Look Good

The product: Smashbox Eyeshadow Primer ($20)

The donation: 25 percent

The organization: Breast Cancer Research Foundation

Why you need it: Having your eye makeup stay put throughout a day of work is nearly impossible. It's important to have a solid base. Prep your lids with this 24-hour matte primer, that will not only intensify the look of your shadow, but keep it on after your spin class or happy hour drink date.