Well, she used to! "One of the colors I always hated my whole life is purple," said Gwen. Urban Decay's signature color is purple, which could be awkward. "It was weird, because I was, like, 'Wow, (Wende Zomnir, cofounder of Urban Decay) really likes purple, and I really like her, but how do I relate to that?'"
But Gwen explained how changes over the past couple of years have encouraged her to try new things. Accepting the color purple was metaphorical for accepting bigger adjustments in her life.
"Over the course of the last two years, things have happened and changed, obviously. Like the last Harajuku collection I did, I let lavender be a part of it,” she explained. "I know this is really dumb . . . but I thought, 'Gosh, maybe I need to like purple now that I'm in this new life!' And I bought a pair of purple underwear! I just had this weird revelation that now it all makes sense."
