Everything You'll Ever Need to Know About Going Platinum Blond

Daniel and his lovely assistant Gloria began by applying the bleach mixture away from my roots. As they went to work, I asked Daniel to give me the lowdown on the whole process. "We're going to start half an inch away from your roots," he explained. "We're going to apply color half an inch away all the way to the ends. Then we'll process until we have the desired color, then we go back and do it again."

The bleach Daniel uses is a blend of Clairol 7th Stage hair lightener, an industry favorite. He describes it as an oil-based lightener that is on the gentler side but strong enough to get the job done. In other words, it's excellent for this kind of double process.