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For Rebecca Minkoff's Spring 2016 show, makeup artist Viviana Martin taught us the most genius lip-liner hack we've ever heard of. The fresh pink pouts were traced with a light-pink pencil, and then the models were asked to press their lips together really well in order to get rid of that severe line.
Martin noted that this is the best way to do a bold red pucker as well, because it helps make less of a mess. This is especially helpful if you're afraid of smears around the mouth, since the liner will simply transfer to the lip above it.