The Brand Was Founded 20 Years Ago
With just 10 lipsticks and 12 nail polishes, Urban Decay hit the beauty scene in 1996. Its first-ever magazine ad asked readers, "Does Pink Make You Puke?" Instead of pastel hues, the brand touted vampy purples and murky greens as cosmetic color essentials. In this image, brand cofounder Wende Zomnir is holding up some of the original lacquer shades.